About

Building capability that endures.

A client-side career shaped at the intersection of commercial growth, operating-model transformation and strategic technology leadership.

Who I am

I build organisations that grow stronger, more capable and more human.

With more than 30 years of international experience, including more than 20 years in executive roles, I have led complex transformations across telecommunications, financial services and technology in Europe and the UAE.

The perspective is end to end: understanding where demand is formed, what senior clients trust and fund, and how strategy must translate into governance, decisions, execution and local capability.

Today, through SRR Executive Advisory, I work with CEOs, executive teams, investors and entrepreneurs to turn strategic ambition into lasting performance.

My approach combines clarity, disciplined execution and a deep belief in people as the one competitive advantage no organisation can replicate.

I do not chase short-term results. I build capabilities that endure.

Career journey

Three decades of international experience. Lasting value.

Connecting strategy, people and execution to turn complexity into measurable, lasting value.

1995–2007

TIM

Built an indirect SME commercial organisation from the ground up, working through 200 business partners, 1,000+ sales professionals and six area managers.

2007–2013

UniCredit Group · Munich

Head of Strategic Sourcing. Led strategic sourcing for c. €500M annual technology spend and transformed consulting expenditure from c. €200M to €80M.

2013–2016

UniCredit Group · Munich

Head of Global Competence Center – Equities & Commodities. Aligned technology capabilities with business priorities across international environments.

2016–2024

UniCredit Group · Europe

Led cross-country transformation across governance, operating models, technology and people, including HVB Germany.

2024–2026

Dubai · UAE

Founder & Executive Business Leader. Extended international experience across the Middle East.

2026–Present

SRR Executive Advisory

Executive Advisor partnering with CEOs, executive teams, investors and entrepreneurs navigating growth, transformation and strategic complexity.

International experience

Leading across markets, cultures and organisational boundaries.

01

Italy

02

Germany

03

Austria

04

Poland

05

United Kingdom

06

Central & Eastern Europe

07

UAE

What drives me

Purpose. Clarity. Impact.

01

Purpose

Creating value that strengthens organisations and people.

02

Clarity

Turning complexity into shared priorities and execution.

03

Impact

Building capabilities and results that continue beyond the leader.

A conversation worth having

When strategy must become lasting performance.

For executive leadership, transformation and advisory conversations across Europe and the UAE.

Start a conversation